Reifenetikette (TV-Spot)

When discussion comes to road safety, to fuel consumption and less noise, one should talk about tire choice. Tires are in contact between the vehicle and road and must function optimally under all topographical, climatic and dynamic driving conditions, their quality plays a decisive role.

Commissioned by: ibl & Partner AG
for federal sections BFE, ASTRA, BAFU

Idea: ibl & Partner AG
Production: Insertfilm AG
Campaign Website:

Awards: «European Soundscape Award 2013»